Purpose–The paper aims to contribute to the wider adoption of simulation games in
marketing teaching. The purposes of the research reported here are to understand …

Simulation games continue to be widely used in marketing education and are also one of
the most researched pedagogical tools, with perspectives and research coming from a …

This study combines the perspective of students (n= 137) and sales instructors (n= 248). It
compares how well selling and sales management simulation games, case discussions, and …

Considerable research findings have demonstrated the value of simulations in motivating
and engaging students and in developing their skills and competencies. Almost no research …

The present study, using a controlled setting based on three gamestatus groups (2-member
teams, single players, and nonplayers), sought to determine whether incorporating a …

What is This? - Jun 1, 1981 Version of Record >> Page 1 What is This? - Jun 1, 1981 Version
of Record >> at SAGE Publications on December 8, 2012 sag.sagepub.com Downloaded from …

The use of simulation games as a pedagogic method is well established though its effective
use is context-driven. This study adds to the increasing growing body of empirical evidence …

Simulation games have become widespread in business courses, yet the understanding of
their learning effects remains limited. The effectiveness of using simulation in marketing …

The vast bulk of research in simulation gaming focuses on either the design of games or
their use in education and training. Considerable basic research, though, makes use of …

Simulation games (SGs) offer great opportunities for students to learn and experience real-
world business decisions in a risk-free learning environment. However, the impact of using …