Social media: Influencing customer satisfaction in B2B sales
… social media use as a positive influencer in a B2B sales … of social media in a business-to-business
(B2B) sales context. … is already known about social media interactions in a business-…
(B2B) sales context. … is already known about social media interactions in a business-…
Reflections on “social media: Influencing customer satisfaction in B2B sales” and a research agenda
D Nunan, O Sibai, B Schivinski… - Industrial Marketing …, 2018 - Elsevier
… sales process. Considering the fast pace at which knowledge of the impact of social media
within B2B sales … emerging literature on social media communication in the sales process. We …
within B2B sales … emerging literature on social media communication in the sales process. We …
Social media and B2B sales: An integrative framework and future directions
R Agnihotri, B John-Mariadoss - Industrial Marketing Management, 2022 - Elsevier
… Following the importance and current understanding of social media in B2B and B2B sales,
… how they build on the literature on B2B sales and social media. To do so, and based on their …
… how they build on the literature on B2B sales and social media. To do so, and based on their …
[HTML][HTML] The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
… ) markets could clarify the dynamics underpinning the sales … social media, digital, and
traditional sales communication tools are leveraged during the three main phases of the B2B sales …
traditional sales communication tools are leveraged during the three main phases of the B2B sales …
Marketing-sales-service interface and social media marketing influence on B2B sales process
… We identified the initial B2B sales process attributes and social media marketing to frame
the questionnaire through the review of literature; ten marketing, sales and service managers …
the questionnaire through the review of literature; ten marketing, sales and service managers …
Social media in B2B sales: why and when does salesperson social media usage affect salesperson performance?
… We begin with a literature review of the literature on social media use in B2B sales followed
by our conceptual model and the argumentation for our hypotheses. We then have the …
by our conceptual model and the argumentation for our hypotheses. We then have the …
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler
… social media by business-to-business (B2B) salespeople to assist in their job functions. The
authors propose that a salesperson's attitude toward social media … social media in B2B sales …
authors propose that a salesperson's attitude toward social media … social media in B2B sales …
The use of social media in the B2B sales process: a meta synthesis
GP Rodrigues, ARW Takahashi… - RAUSP Management …, 2021 - SciELO Brasil
… Research about social media use and B2B sales processes are fragmented; the present
study permitted a wide framework view. The qualitative case studies offered relevant …
study permitted a wide framework view. The qualitative case studies offered relevant …
Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
… These studies found that salespeople widely use social media in B2B sales, but focus
particularly on certain social channels and tools, such as professional networking platforms and …
particularly on certain social channels and tools, such as professional networking platforms and …
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
… Journal of Personal Selling and Sales Management, 32(3… social media in the sales process;
identification and illustration of four phases in the sales process when adopting social media …
identification and illustration of four phases in the sales process when adopting social media …
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