A dynamic framework for managing customer engagement on social media

S Shawky, K Kubacki, T Dietrich, S Weaven - Journal of Business Research, 2020 - Elsevier
Social media have become pervasive communication tools, creating connections and
opportunities for customer engagement. They have redefined simple dyadic interactions …
被引用次数：152 相关文章

A dynamic framework for managing customer engagement on social media

S Shawky, K Kubacki, T Dietrich… - Journal of Business …, 2020 - econpapers.repec.org
Social media have become pervasive communication tools, creating connections and
opportunities for customer engagement. They have redefined simple dyadic interactions …

A dynamic framework for managing customer engagement on social media

S Shawky, K Kubacki, T Dietrich… - Journal of Business …, 2020 - ideas.repec.org
Social media have become pervasive communication tools, creating connections and
opportunities for customer engagement. They have redefined simple dyadic interactions …