The role of perceived firm social media interactivity in facilitating customer engagement behaviors

S Bozkurt, DM Gligor, BJ Babin - European Journal of Marketing, 2021 - emerald.com
Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …
被引用次数：111 相关文章

The role of perceived firm social media interactivity in facilitating customer engagement behaviors

S Bozkurt, DM Gligor, BJ Babin - European Journal of …, 2020 - ingentaconnect.com
Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …

The role of perceived firm social media interactivity in facilitating customer engagement behaviors

S Bozkurt, DM Gligor, BJ Babin - European Journal of Marketing, 2020 - emerald.com
Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …