Minimalism in consumption: A typology and brand engagement strategies

A Pangarkar, P Shukla - Journal of business research, 2021 - Elsevier
Minimalistic consumption has received increased attention during the last few years with a
substantial segment of consumers having adopted this notion. Minimalism highlights …

Minimalism in consumption: A typology and brand engagement strategies

A Pangarkar, P Shukla, CR Taylor - Journal of Business Research, 2021 - ideas.repec.org
Minimalistic consumption has received increased attention during the last few years with a
substantial segment of consumers having adopted this notion. Minimalism highlights …

Minimalism in consumption: A typology and brand engagement strategies

A Pangarkar, P Shukla, CR Taylor - Journal of Business …, 2021 - eprints.soton.ac.uk
Minimalistic consumption has received increased attention during the last few years with a
substantial segment of consumers having adopted this notion. Minimalism highlights …

Minimalism in consumption: A typology and brand engagement strategies

A Pangarkar, P Shukla - Journal of Business Research, 2021 - econpapers.repec.org
Minimalistic consumption has received increased attention during the last few years with a
substantial segment of consumers having adopted this notion. Minimalism highlights …