Revisiting Pfizer's DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics

PS Koku - Journal of Global Marketing, 2022 - Taylor & Francis
This study analyzes the ethical dimensions of the Direct-to-Consumer Advertising (DTCA) of
prescription drugs. It focuses specifically on Pfizer's DTCA of Lipitor, a cholesterol-lowering …
被引用次数：2 相关文章

Revisiting Pfizer's DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics

PS Koku - Journal of Global Marketing, 2022 - ingentaconnect.com
This study analyzes the ethical dimensions of the Direct-to-Consumer Advertising (DTCA) of
prescription drugs. It focuses specifically on Pfizer's DTCA of Lipitor, a cholesterol-lowering …