Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology

F Muñoz-Leiva, J Hernández-Méndez… - Physiology & …, 2019 - Elsevier
… a comprehensive study on the role of memory in the decision-… variables have a direct impact
on purchasing decisions [23]. … to conduct a prior study of the website on which they want to …

Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming

M Fei, H Tan, X Peng, Q Wang, L Wang - Decision Support Systems, 2021 - Elsevier
… With the development of Internet techniques and mounting engagement in online shopping
… E-commerce livestreaming is a type of audiovisual live broadcasting over the Internet in …

Does visual attention to the instructor in online video affect learning and learner perceptions? An eye-tracking analysis

J Wang, P Antonenko, K Dawson - Computers & Education, 2020 - Elsevier
… Their eye movements were simultaneously registered using a desktop-mounted eye tracker.
Afterwards, participants self-reported their cognitive load, judgment of learning, satisfaction, …

Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited

E Bigne, K Chatzipanagiotou, C Ruiz - Journal of Business Research, 2020 - Elsevier
… Second, this study adopts a multimethod approach. Multimethod studies are characterized
by the coexistence of different methodologies as their hallmark feature (Anguera, Blanco-…

Eye tracking algorithms, techniques, tools, and applications with an emphasis on machine learning and Internet of Things technologies

AF Klaib, NO Alsrehin, WY Melhem… - Expert Systems with …, 2021 - Elsevier
… This study aims to explore and review eye tracking concepts, … modern approaches such as
machine learning (ML), Internet of … from existing data, make better decisions, be flexible, and …

The mechanisms of “incidental news consumption”: An eye tracking study of news interaction on Facebook

A Vergara, I Siles, AC Castro… - Digital Journalism in Latin …, 2023 - taylorfrancis.com
… The focus on Costa Rica allows us to discuss findings from a leader in the use of the Internet
in … In our study, participants made decisions about which news posts (and memes) they …

[HTML][HTML] Eye tracking in virtual reality

V Clay, P König, S Koenig - Journal of eye movement research, 2019 - ncbi.nlm.nih.gov
The intent of this paper is to provide an introduction into the bourgeoning field of eye tracking
in Virtual Reality (VR). VR itself is an emerging technology on the consumer market, which …

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

M Meißner, J Pfeiffer, T Pfeiffer, H Oppewal - Journal of Business Research, 2019 - Elsevier
decisions which eye tracking setting to use in empirical studies. By discussing these issues
we aim to help marketing, retailing and decision-making researchers make smarter decisions

Identification and classification of construction equipment operators' mental fatigue using wearable eye-tracking technology

J Li, H Li, W Umer, H Wang, X Xing, S Zhao… - Automation in …, 2020 - Elsevier
… to make safety management decisions [16,… eye tracker. Considering the cost control of the
construction project and the practicality of the eye-tracking technology on the construction site

[HTML][HTML] Emotion recognition using eye-tracking: taxonomy, review and current challenges

JZ Lim, J Mountstephens, J Teo - Sensors, 2020 - mdpi.com
… emotion recognition using eye-tracking technology, … , eye-tracking devices and approaches,
emotion stimulation methods, the emotional-relevant features extractable from eye-tracking