… been shown that changing the colour of a food or, more often, drink typically alters the taste/…
crossmodal influence of, packaging colour and product aroma/flavour is likely to be product …

… can very often influence, taste perception. Unsurprisingly, the graphic design (eg, … colour,
form and typeface) of product packaging has also been shown to influence taste perception in …

… of the drink and red cider also enhanced the perception of body/… Note that the colour of the
cider did not significantly alter … coffee packaging labels did not influence any aspect of flavour …

… Given the existence of both cross-cultural differences and historical changes in the … that
packaging colour would have a more pronounced influence on taste/flavour perception under …

… ) and odour–taste cross-modal sensory interactions in a wide … colour of WWs and
corresponding DWs were not perceived … Moreover, previous findings on the effect of aromas on …

… colour influence on perceived flavour in alcoholic cider drinks and found that cider sample
coloured red was perceived … Overall, ethanol is a multimodal stimulus that alters taste, texture, …

… light pale/amber beer) can influence the consumer’s tasting … visual appearance of the
corresponding labeling/packaging. … version of the same cider. Similarly, an artificially red-colored …

… ale styles to high flavour impact beers with novel flavours (eg … These changes have broadened
the overall category by … /reddish colour and which consumers accurately perceived as …

… Given that most products in shops are packaged, consumers … the effect of colour on
expectations and perception of flavour … can still generate changes in perception of taste, flavour …

… coloured labelling making the cider seem sweeter and fruitier. Even changes to ambient room
colour … to assess how wine colour can influence the perceived aroma and flavour in white …