… Means of advertisement impact on consumer buying behaviour with reference to health drinks
in Kuppam. International Journal of Management and Social Sciences Research, 1(2), 31–…

… The focus of this book is consumption and consumer behavior; it is about … consumer behavior
is not converging across countries. As a result, understanding the differences in behavior …

… and consumer behaviour. So, although these developments reflect consumer behaviour in
… advertisements. Ducoffe's model (1995) is therefore more appropriate for the present study. …

… consumer. Generally, most researches have been conducted on digital marketing and consumer
behavior … to analyze the effect of Digital marketing on the consumer purchasing decision…

… When one considers the enormous impact advertising has … It’s amazing that this advertising
had such a profound impact … theory to shape our consumption behavior. Now advertising …

… positions at a number of universities in the USA and Australia. … consumer behavior at the
University of New South Wales and the David Syme Business School (now Monash University) …

… level of 0.952> 0.05, this shows that H2 is rejected so it can be concluded that the variable
discount has no effect on impulse buying behavior in the consumer marketplace in this study. …

… direct relevance for understanding advertising effects, yet have … bulk of typical consumer
behaviour in response to advertising. Next, … What impact advertising has on consumer emotions, …

… be high school, college or university students. … students, lower and upper secondary
levels; and 48.9% of the respondents are undergraduate students, at the college, pre-university, …

… The present study aims to investigate and compare the effect of celebrity endorsed advertisement
and selfie promotion on customers’ decision-making processes. The study adopts the …