Co-creation in new product development: Which drivers of consumer participation?
M Mandolfo, S Chen, G Noci - International Journal of …, 2020 - journals.sagepub.com
… Consumer motivations and barriers are further discussed in … , providing a deeper understanding
of the motivations for co-… to explore the phenomenon of consumers’ participation in co-…
of the motivations for co-… to explore the phenomenon of consumers’ participation in co-…
Health consciousness, food safety concern, and consumer purchase intentions toward organic food: The role of consumer involvement and ecological motives
J Iqbal, D Yu, M Zubair, MI Rasheed… - Sage …, 2021 - journals.sagepub.com
… In line with the extant literature, this study explores the factors which are deemed to … motives
are high. A potential explanation for our finding is that the relationship between consumer …
are high. A potential explanation for our finding is that the relationship between consumer …
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions
… robust perspective of consumer engagement including the previously explored affective, …
disposition, personality trait, intrinsic motivation, extrinsic motivation and cultural dimensions…
disposition, personality trait, intrinsic motivation, extrinsic motivation and cultural dimensions…
Consumer engagement in social media brand communities: A literature review
… With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding of the …
engagement in social media brand communities. However, we lack a holistic understanding of the …
Fostering brand–consumer interactions in social media: the role of social media uses and gratifications
YS Qin - Journal of Research in Interactive Marketing, 2020 - emerald.com
… Therefore, it is becoming significant to examine how do consumers’ general motives of …
gap by exploring the relationship between motives of using social media and brand–consumer …
gap by exploring the relationship between motives of using social media and brand–consumer …
Determinants of organic food consumption. A systematic literature review on motives and barriers
… in understanding consumer motivation and choice behavior, the … has been adopted to explore
the literature on organic food … the motives and barriers faced by consumers during organic …
the literature on organic food … the motives and barriers faced by consumers during organic …
The antecedents of the consumer purchase intention: Sensitivity to price and involvement in organic product: Moderating role of product regional identity
Z Ghali-Zinoubi, M Toukabri - Trends in Food Science & Technology, 2019 - Elsevier
… is to understand two major predictive variables of the intention to purchase an OA product,
namely involvement … identity in the relationships between the two motives here treated and the …
namely involvement … identity in the relationships between the two motives here treated and the …
Factors influencing touristic consumer behaviour
… the relationship between the two constructs within a touristic leisure context. This is crucial to
a better understanding of the definitions of the involvement … Thus, we can explore adequate …
a better understanding of the definitions of the involvement … Thus, we can explore adequate …
Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia
… examine the relationship between consumer involvement and its dimensions and consumer
online … online engagement in this research are inclusive of affective engagement, behavior …
online … online engagement in this research are inclusive of affective engagement, behavior …
Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications
LD Hollebeek, K Macky - Journal of interactive marketing, 2019 - journals.sagepub.com
… -based DCM antecedents and consequences, we encourage further research to explore DCM
… Hybrid consumer motives may also exist that can be catered for by using a combinatorial …
… Hybrid consumer motives may also exist that can be catered for by using a combinatorial …