… Big data requires new tools and techniques to capture, store and analyse it and is used to
improve decision making for enhancing customer management. The aim of the research is to …

… of customer relationship management. It explains what CRM is, the benefits it delivers and the
costs it creates across the many contexts in which it is used. … Data mining can also improve …

… shift within Customer Relationship Management (CRM) systems. Customers now demand
hyper-… Deep learning algorithms further enhance this personalization by identifying complex …

… it has developed to provide a better quality of life to society. society through its impetus and
its … tools that business has for bringing better customer experiences. (Frederick et al., 2018). …

… Nevertheless, as product descriptions are seller-generated rather than consumer-generated,
the excessive use of this marketing tool may increase customer scepticism. As a …

… IC through CRM success. Research limitations/implications – The study uses data provided
by … knowledge in organizations revolves around the need to increase sales, enhance work …

… The data mining of customer profiles and sales records is dependent on the quantity of data.
… , then it should utilize CRM to improve customer satisfaction. Second, actual CRM usage …

… is characterized by an unrelenting emphasis on customer experience. In this dynamic … to
enhance customer service efficiency and satisfaction. Customer Relationship Management (…

… , tailored marketing campaigns, and improved customer service. The application of predictive
analytics in understanding customer lifecycles, predicting customer churn, and identifying …

… of various data mining tasks and techniques. Further, various real-life applications of data
mining are presented in this paper. The challenges and issues in area of data mining research …