… product cue) also has a similar effect on product evaluations. … We used a two-factorial
within-participant design, with … notion that using a flavor-incongruent food color may increase costs …

… created on the basis of a factorial design, has been described… The present study aimed
broadly, to determine the relations … be similar to grapefruit juice) and their effects on the perceived …

… A full factorial design was used so that each participant … body of research has demonstrated
how food color can drive … we might expect a similar degree of change if the color of the coffee …

… , deformation, melting, irritating, smooth, and powdery) in chocolates with shapes similar
to those in this study (“rectangle” and “round” in their experiment). The hypothesis that shape …

… color can impact taste perceptions of wine; red food coloring added to white wine changes
flavor profile to be similar to red … Study 3 was a 2 × 3 mixed factorial design experiment that …

… This study found no … flavor but there is a small correlation between flavor expectation on
purchase intent. The results of this current study are partly in line with earlier scientific research …

… This study contributes to the existing literature by … All of the items had a factorial charge
from 0.88 to 0.91 in this single … Therefore, we decided to use similar images from the previous …

… food colour saturation, the main objective of this research is to study how colour saturation
of natural and cooked foods influences their perceived weight and likeability and explore if …

… In the current study, we tested the effects of color and aroma … Six variations of the stimuli were
made using a full factorial … the “minty” odor to be similar, and correlated with cooling ratings …

… Finally, this research also used a qualitative method to … ) in a very similar study on the shape
and color of milk dessert … , thus keeping the full-factorial design and the expected time of …