Woke-washing:“intersectional” femvertising and branding “woke” bravery
F Sobande - European journal of marketing, 2019 - emerald.com
Purpose This paper aims to explore how and why ideas regarding “intersectional”
approaches to feminism and Black activism are drawn on in marketing content related to the
concept of being “woke”(invested in addressing social injustices). It considers which subject
positions are represented as part of this and what they reveal about contemporary issues
concerning advertising, gender, race and activism. Design/methodology/approach This
study involves an interpretive and critical discursive analysis of so-called feminist advertising …
approaches to feminism and Black activism are drawn on in marketing content related to the
concept of being “woke”(invested in addressing social injustices). It considers which subject
positions are represented as part of this and what they reveal about contemporary issues
concerning advertising, gender, race and activism. Design/methodology/approach This
study involves an interpretive and critical discursive analysis of so-called feminist advertising …
[PDF][PDF] Woke-washing:“Intersectional” femvertising and branding “woke” bravery
BL Matter, M Too - researchgate.net
Purpose: This paper explores how and why “intersectional” feminist and Black social justice
activist ideas are drawn on in marketing content related to the concept of being
“woke”(invested in addressing social injustices). It considers which subject positions are
represented as part of this and what they reveal about contemporary issues concerning
advertising, gender, race and activism. Design/methodology/approach: This research
involves an interpretive and critical discursive analysis of “intersectional” feminist advertising …
activist ideas are drawn on in marketing content related to the concept of being
“woke”(invested in addressing social injustices). It considers which subject positions are
represented as part of this and what they reveal about contemporary issues concerning
advertising, gender, race and activism. Design/methodology/approach: This research
involves an interpretive and critical discursive analysis of “intersectional” feminist advertising …
以上显示的是最相近的搜索结果。 查看全部搜索结果