… The event is characterised by a … perceived influence of scarcity on self and others into their
purchase behaviours, although debates exist regarding whether it is because of the perceived …

… Hence, a product’s limited availability or perceived scarcity can connote a threat or loss of
personal … Reactance triggered by events such as scarcity can motivate behaviors like sense of …

… The brand has been marketing events such as giving a raffle for buying LES to consumers
… the perceived value of the consumer may vary depending on the type of scarcity message in …

… Booking.com, and find that scarcity cues are used differently by hotel … perceptions of
scarcity. Specifically, we find support for two distinct effect paths, along which scarcity perceptions …

… Furthermore, there was an interaction effect between the two types of scarcity strategies on
perceived arousal. Finally, although personal impulsiveness positively affected a consumer’s …

… such as uncertainty, perceptions of severity, perceptions of scarcity, and anxiety affected the
… indicate that uncertainty, and perceptions of scarcity are positively associated with anxiety …

… Scarcity theory proposes that poverty itself induces a scarcity … Additionally, we evaluated the
overall status of scarcity theory… for the relationship between financial scarcity and economic …

… sufficiently far away from other shocks makes it possible to clearly detect its impact, without
it being muddied by the possible effect of other events. Finally, as feature (iii), it is useful to …

… severity of a pandemic event as well as social influence and social norm can stimulate
consumers' perceptions of scarcity and affective response, which in turn leads to the impulsive …

… event,” we employ the proportional hazards model for DaysToSuccess6 (Helsen and Schmittlein
1993). We treat the event … rewards likely reduces the perception of uniqueness and eco…