Corporate advertisements for health-related products or with health-related themes not only
promote brands, potentially improving their commercial viability, but also influence …

Corporate advertisements for health-related products or with health-related themes not only
promote brands, potentially improving their commercial viability, but also can influence …

With the launch of the Affordable Care Act, the continuing obesity crisis and economic
ramifications, and advocates arguing for individuals to be proactive about their physical …

Communication researchers, recognizing the message sent is not necessarily the same as
the message received, have incorporated the perspective of advertising professionals into …

Pharmaceutical companies and dietary supplement manufacturers use consumer
advertising to market and sell prescription (Rx) medicines, over-the-counter (OTC) drugs …

Advertising as a field and industry often has a contentious relationship with both health
communication and public health due to legitimate concerns about how advertising for …

Over the past 40 years, the IJA has addressed various societal and policy issues, amongst
them health. In our contribution, we report a systematic review of how advertising in the …

As a result of the COX-2 recall several months ago," Big Pharma" is re-evaluating its direct-to-
consumer (DTC) advertising policies and strongly considering a shift in emphasis toward …

At present, only the United States and New Zealand allow direct‐to‐consumer advertising
(DTCA) of prescription medicine. In other countries where DTCA is not allowed, including …

Concerns regarding health dominate the 21st century (Krisberg, 2004). Recent years have
been characterized by a “health communication renaissance”(Bernhardt, 2004: 2051) …