Purpose This paper aims to explore how and why ideas regarding “intersectional”
approaches to feminism and Black activism are drawn on in marketing content related to the …

Purpose Conversations surrounding gender are sweeping the globe as the voices and lived
experiences of people are being heard and shared at unprecedented rates. Discourses …

Purpose–The purpose of this paper is to analyse the representations and experiences of
beauty amongst fat women to understand how females located outside of the normative …

Gender has been theorised and studied in many ways and across different disciplines.
Although a number of these theorisations have been recognised and adopted in marketing …

The relationship between beauty practices, femininity and feminism is well documented in
the scholarly literature. In many societies,'doing'beauty is a vital component of …

The use of gender stereotypes has long been a common creative strategy used by
practitioners in advertising portrayals, leading to concern over the individual and societal …

There is an increasing presence of 'femvertising'in the media; an advertising style that
highlights women's talents, centers themes on pro-woman messaging and counters …

Femvertising messages are advertisements aimed at empowering women through pro-
female messages, and they are celebrated by the industry. But recent critical research has …

Purpose To date, the cultural and societal effects of controversial advertising have been
insufficiently considered. This study aims to investigate how advertising that uses violent …

Marketing blackness, or black cultural identity, involves promotional strategies reliant on
persons and other symbolic and material representations socially and historically …