Technology-enabled innovations are no longer sector-specific interventions; perhaps they
are ubiquitous across businesses. Due to the uneven proliferation of mobile-driven …

Despite the proven capabilities of smartphone-based health care apps their adoption in
developing nations is still not encouraging. The present research attempts to understand the …

A lot remains unexplored regarding the antecedents and outcomes of telemedicine
acceptance from health service marketing perspective. This study addresses this gap by …

Consumer/user resistance is considered a key factor responsible for the failure of digital
innovations. Yet, existing scholarship has not given it due attention while examining user …

The digital transformation of businesses is no longer debatable, and the effects are visible in
all sectors. What is arguable, however, is why the transformation has not been seamless …

Background The growing significance of E-Pharmacy services in healthcare necessitates
investigating the factors influencing users' behavioral intentions on these platforms …

Technological advancement and personalized health information has led to an increase in
people using and responding to wearable technology in the last decade. These changes are …

The study investigates the customers' intention to use app-based medicine services in an
emerging economy. This study explores the indirect effects of perceived usefulness …

The current study tries to better understand the different consumer barriers towards adoption
of MDAs and their psychological and behavioural responses through the lens of innovation …

Purpose The purpose of this paper is to identify motivational factors for using wearable
healthcare devices and examine the process by which these factors are integrated with the …