Consumers have been recognized as critical enablers of sustainable development as
consumption behavior can also shape the way firms do business. Accordingly, many product …

Rapidly increasing demand for eco-friendly products is an example of responsible
purchasing intention of customers. That responsible behaviour forces businesses not only to …

Due to eco-sustainable marketing practices, customer consciousness has increased the use
of eco-sustainable goods in India. This provides new opportunities for businesses and …

Motivated by the growing worldwide concern for sustainable development, in this study, we
explore the antecedents of green consumerism in an economy driven by environmental …

Objectives–The main objectives of the study are to determine the consumers' pro-
environmental concerns, knowledge of environmental issues, awareness of eco-friendly …

Studies of green consumer behaviour, in particular purchasing and disposal, have largely
focused on demographics and/or socio‐demographics, with mixed and frequently …

Green consumption involves comprehensive concerns that address the broad scope of
sustainability, ecosystem balance, profit‐generation and people. Identifying the factors that …

In recent years, discussions on green purchasing have increased; most studies were
concentrated in developed countries, with limited studies conducted in developing countries …

Environmental deterioration caused by consumers' non-sustainable consumption pattern is
putting a strain on the environment and is hindering sustainable development. In order to …

This paper examines existing literature on green consumerism and discusses various
influences on green purchase behaviour. The study digs into less explored influences …