Media permeate our lives and are so omnipresent that we take them for granted and
overlook their impact. Mobile communication devices, the internet, and social networking …

With contributions from some of the finest scholars in the discipline, Media Effects serves not
only as a comprehensive reference volume for media effects study but also as an …

Now in its fourth edition, Media Effects again features essays from some of the finest
scholars in the field and serves as a comprehensive reference volume for scholars …

Grounded in theoretical principle, Media Effects and Society help students make the
connection between mass media and the impact it has on society as a whole. The text also …

The International Encyclopedia of Media Effects presents a comprehensive collection of the
most up-to-date research on the uses and impacts of media throughout the world. Provides …

This distinctive collection offers a unique set of meta-analyses covering the breadth of media
effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list …

" Media Violence and Aggression is a thoughtful and sophisticated work that dismantles the
core assumptions of the media violence hypothesis piece by piece... This book makes …

Historically, media effects had tended to emphasize a three-or four-phase model with each
phase characterized by either “significant” or “minimal” media effects (see Bryant & …

When pundits discuss the major changes that characterize the latest phase of the
information age, it is safe to say that few include “media effects” or the study thereof. They …

Media effects researchers try to isolate elements of the communicator, channel, or message
that explain the impact messages have on receivers. One view of this process emanates …