Multiple sclerosis (MS) is the most common autoimmune disease of the CNS. The etiology
of MS is still unclear but it is widely recognized that both genetic and environmental factors …

… Yet this marketing communication strategy is also recognized to be a double-edged sword.
Celebrity endorsers are often involved in misbehaviors that receive keen media attention (…

… But streaming and social media proved to be a double-edged sword: on the one hand, it …
sports tweets (n = 125), Usain Bolt and Ryan Lochte. More than a quarter of men’s sports tweets …

… , Ryan Lochte following lying to the police and media during the Rio Olympics); losing
positions within prestigious organizations (eg, Lance Armstrong was stripped of his chairman role …

… When the evidence was brought to the gentlemen, Ryan Lochte was a bit of spokesperson
and was quoted as admitting that he “over-exaggerated” the story and attributed his actions to …

… in the bushes near the building with Lochte also pulling down a framed poster (Auerbach
& … “if they gave out Olympic gold medals for stupidity, Ryan Lochte would have won more …

… Demeby notes that people see celebrities like Matthew McConaughey and Joe Rogan as
bros and described Olympic swimmer Ryan Lochte as the quintessential bro. Elsewhere, the …

… He’s all those things, which make up the enigma that is Ryan Lochte. Over four Olympics,
he became the 22nd-most-decorated Olympian ever, and the sixth-best American. His …

Purpose The purpose of this research is to examine how pre-scandal associations and scandal
types interactively influence consumer judgment and negative electronic word-of-mouth (…

… : "As the country emerges slowly, too slowly, from the shadow of the recession, we here at
Fairfield will do well if we continue to be guided by a sense of solidarity and generosity, two …