… Customer engagement (CE) is a marketing concept of great importance and the rise of social
media … its manifestation on social media. To address this gap, we review CE research on …

… This research examines customer engagement in social media (… Findings reveal that
customer engagement is driven by … Satisfaction is a stronger predictor of customer engagement …

… between customer engagement and social media use for … social media and customer
engagement into four categories. First, the utility of social media technologies in securing customer …

… and maintaining customer engagement on social media from the perspectives of social
media … addressing four distinct levels of customer engagement on social media, in addition to …

… While our theoretical starting point was industrial customer engagement with B2B social
media, our analyses suggested a need to view B2B social media's conceptual association to …

… role of social media-driven customer engagement in sales … the role of social media-enabled
customer engagement in driving … : Can customer engagement via social media predict future …

… and various dimensional effects on the customer–brand relationship, represented by brand
… explores three customer- and context-based forces that drive CE in social media contexts …

… The purpose of this study is to examine how social media facilitates the process of customer
engagement in quick service restaurants (QSRs). Customers characterized as transactional …

… Previously, scholars’ use of the notion and dimensionality of customer engagement has been
… on customer engagement and performance metrics in the context of social media. Data is …

… ’ social media interactivity impact customer engagement behaviors (CEBs) (eg customer
purchases, … ) while accounting for the moderating role of brand type and social media platform. …