Exploring the effects of culture on acceptance of online banking: A comparative study of Pakistan and Turkey by using the extended UTAUT model
This study investigates and compares online banking (OB) acceptance in the cultures of
Pakistan and Turkey by employing the unified theory of acceptance and use of technology …
Pakistan and Turkey by employing the unified theory of acceptance and use of technology …
Exploring the Effects of Culture on Acceptance of Online Banking: A Comparative Study of Pakistan and Turkey by Using the Extended UTAUT Model
IU Khan, Z Hameed, SN Khan… - Journal of Internet …, 2022 - ingentaconnect.com
This study investigates and compares online banking (OB) acceptance in the cultures of
Pakistan and Turkey by employing the unified theory of acceptance and use of technology …
Pakistan and Turkey by employing the unified theory of acceptance and use of technology …