Channel structures of online retail platforms

AY Ha, S Tong, Y Wang - Manufacturing & Service …, 2022 - pubsonline.informs.org
… three channel structures (agency channel, reselling channel, and dual … 1, channel structure
decision is made at the product or brand level. When both the agency and reselling channels

Direct selling, reselling, or agency selling? Manufacturer's online distribution strategies and their impact

X Pu, S Sun, J Shao - International Journal of Electronic Commerce, 2020 - Taylor & Francis
channel structure, but supply chain firms may not increase their profits at equilibrium. Zhang
et al. [Citation25] examined the effect of a manufacture’s encroachment by introducing an …

Agency selling or reselling: E-tailer information sharing with supplier offline entry

S Zhang, J Zhang - European Journal of Operational Research, 2020 - Elsevier
… of agency selling model and reselling model with both e-tailer’s … that agency selling or reselling
will significantly affect the e-… , the e-tailer may not share information under agency selling

Implications of e-tailers' transition from reselling to the combined reselling and agency selling

F Fu, S Chen, W Yan - Electronic Commerce Research, 2023 - Springer
… deals with e-tailer reselling and/or agency selling strategies. … -and-mortar retailer and an
e-tailer who also adopts a resellingChannel structures considered in our analysis, a Model R, b …

Online channel strategies under different offline channel power structures

X Pu, S Zhang, B Ji, G Han - Journal of Retailing and Consumer Services, 2021 - Elsevier
… Second, we focus on the online agency selling mode and online reselling mode. Third,
we illustrate the manufacturer's online channel mode selection, the retailer's online channel

Quality differentiation and e‐tailer's choice between reselling and agency selling

L Wang, Z He, S He - Managerial and Decision Economics, 2023 - Wiley Online Library
… two electronic channel structures considering the … channel and an e-retail channel with a
reselling contract and second, a direct channel and an e-retail channel with an agency selling

Online channel introduction under contract negotiation: Reselling versus agency selling

C Chen, X Zhuo, Y Li - Managerial and Decision Economics, 2022 - Wiley Online Library
… discuss a mixed retailing format where one channel is reselling and the other is agency
selling. … Some studies focus on channel structures in online retailing with the introduction of the …

Impact of manufacturer entry and agency format on online channel structures

X Wu, Y Zha - Journal of the Operational Research Society, 2024 - Taylor & Francis
selling cost differences are small. With entry, our analysis reveals that the optimal channel
structure … the strong platform selects the reselling model in the platform’s agency model. In the …

Agency selling or reselling? Online selling format selection in the presence of customer strategic behavior

L Huang, Z Huang, B Liu - Electronic Commerce Research and …, 2023 - Elsevier
reselling, the manufacturer can only affect the retailagency selling and reselling lies in
that which of the channel member manage the product pricing. It is well-known that the reselling

E-retailer information sharing with suppliers online selling mode

C Zhang, HM Ma - Information Sciences, 2023 - Elsevier
e-retailer’s incentive to share demand information with upstream competing suppliers who
can choose agency selling mode or reselling mode to sell … determining the channel structure [4…