Channel structures of online retail platforms
… three channel structures (agency channel, reselling channel, and dual … 1, channel structure
decision is made at the product or brand level. When both the agency and reselling channels …
decision is made at the product or brand level. When both the agency and reselling channels …
Direct selling, reselling, or agency selling? Manufacturer's online distribution strategies and their impact
X Pu, S Sun, J Shao - International Journal of Electronic Commerce, 2020 - Taylor & Francis
… channel structure, but supply chain firms may not increase their profits at equilibrium. Zhang
et al. [Citation25] examined the effect of a manufacture’s encroachment by introducing an …
et al. [Citation25] examined the effect of a manufacture’s encroachment by introducing an …
Agency selling or reselling: E-tailer information sharing with supplier offline entry
… of agency selling model and reselling model with both e-tailer’s … that agency selling or reselling
will significantly affect the e-… , the e-tailer may not share information under agency selling …
will significantly affect the e-… , the e-tailer may not share information under agency selling …
Implications of e-tailers' transition from reselling to the combined reselling and agency selling
F Fu, S Chen, W Yan - Electronic Commerce Research, 2023 - Springer
… deals with e-tailer reselling and/or agency selling strategies. … -and-mortar retailer and an
e-tailer who also adopts a reselling … Channel structures considered in our analysis, a Model R, b …
e-tailer who also adopts a reselling … Channel structures considered in our analysis, a Model R, b …
Online channel strategies under different offline channel power structures
X Pu, S Zhang, B Ji, G Han - Journal of Retailing and Consumer Services, 2021 - Elsevier
… Second, we focus on the online agency selling mode and online reselling mode. Third,
we illustrate the manufacturer's online channel mode selection, the retailer's online channel …
we illustrate the manufacturer's online channel mode selection, the retailer's online channel …
Quality differentiation and e‐tailer's choice between reselling and agency selling
L Wang, Z He, S He - Managerial and Decision Economics, 2023 - Wiley Online Library
… two electronic channel structures considering the … channel and an e-retail channel with a
reselling contract and second, a direct channel and an e-retail channel with an agency selling …
reselling contract and second, a direct channel and an e-retail channel with an agency selling …
Online channel introduction under contract negotiation: Reselling versus agency selling
… discuss a mixed retailing format where one channel is reselling and the other is agency
selling. … Some studies focus on channel structures in online retailing with the introduction of the …
selling. … Some studies focus on channel structures in online retailing with the introduction of the …
Impact of manufacturer entry and agency format on online channel structures
X Wu, Y Zha - Journal of the Operational Research Society, 2024 - Taylor & Francis
… selling cost differences are small. With entry, our analysis reveals that the optimal channel
structure … the strong platform selects the reselling model in the platform’s agency model. In the …
structure … the strong platform selects the reselling model in the platform’s agency model. In the …
Agency selling or reselling? Online selling format selection in the presence of customer strategic behavior
L Huang, Z Huang, B Liu - Electronic Commerce Research and …, 2023 - Elsevier
… reselling, the manufacturer can only affect the retail … agency selling and reselling lies in
that which of the channel member manage the product pricing. It is well-known that the reselling …
that which of the channel member manage the product pricing. It is well-known that the reselling …
E-retailer information sharing with suppliers online selling mode
C Zhang, HM Ma - Information Sciences, 2023 - Elsevier
… e-retailer’s incentive to share demand information with upstream competing suppliers who
can choose agency selling mode or reselling mode to sell … determining the channel structure [4…
can choose agency selling mode or reselling mode to sell … determining the channel structure [4…