Evaluative conditioning (EC) research investigates changes in the evaluation of a stimulus
after co-occurrence with an affective stimulus. To explain the motivation behind this research, …

… evaluative conditioning also predicts that verbal information should be sufficient to induce
evaluative conditioning effects: if evaluative conditioning … of the conditioned and unconditioned …

… Studies on eyeblink conditioning, evaluative conditioning, and other … conditioned fear (eg,
Öhman and Soares, 1993). Because the focus of our meta-analysis is on whether conditioned …

… evaluative conditioning as an experimental paradigm to study attitude acquisition, we
manipulated the variability of conditioned … 11 presents the forest plot of this meta-analysis. For …

… However, a key finding of the meta-analysis of the studies was … Another important finding
of the meta-analysis was that EC was … The meta-analysis also suggests that while conscious …

In this dissertation, I address the question of whether association formation contributes to
evaluative conditioning (EC). EC refers to a change in the evaluation of a stimulus (CS) that is …

… For instance, in our lab, we demonstrated several new types of operant evaluative conditioning
and complex evaluative learning by varying the nature of the regularities and the way in …

… Transfer of evaluative learning across … evaluative conditioning. The current research indicates
that stimulus valence acquired during evaluative conditioning transfers to fear conditioning …

… Evaluative Conditioning (EC) effect is a change in evaluative responding to a neutral stimulus
(CS) due to its pairing with a valenced stimulus (US). Traditionally, EC effects are viewed …

… One fundamental effect in this regard is evaluative conditioning (EC) – the change in
liking towards a neutral conditioned stimulus (CS) due to its mere pairing with a valenced …