… This study will investigate the participants’ conceptualisation of a variety of different NABs
by asking about their emotional response. Studies have found that consumers' choices and …

… emotions before and after tasting each type of beer, we noticed that common beer elicited
more negative emotions … , we must mention that some positive emotions such as relaxed, calm …

… Portugal is incredibly diverse, including a wide range of products that fall into five main segments,
namely Beer (both alcoholic and non-alcoholic), Wine (… define their segment in Portugal…

… Non-alcoholic beer purchases were most common among the highly … Portugal and
Netherlands Focus groups NOLO beer and … are rich in both functional and emotional content. …

… different wine cultures share mental representations of three wine … , French, Portuguese, and
South African wine consumers … Red wine concept, also highlighting the opportunity to define …

… non-alcoholic specialty beers in the Netherlands has been growing. But how can non-alcoholic
specialty beer … were less positive emotional responses on non-alcoholic beers (they were …

… turn affected functional conceptualisations. This difference in findings might suggest that …
Portugal did show more emotional reaction to beverages such as beer and spirits than for wine (…

… to the wider acceptance of low and non-alcoholic beverages such as dealcoholised wine. …
Beer and wine are considered rich in both functional and emotional benefits. For example, …

… Dutch and Portuguese research participants, who were a combination of alcoholic and NA
… emotions and sensory expectations. Evidence shows that NA beers are viewed as functional …

… shaping willingness to pay and consume non-alcoholic beer, wine, and spirits. Conceptually,
it … insights into consumer behaviour regarding non-alcoholic beer, wine, and spirits, offering …