… customer behavior, this study aims to review the correlation among green advertising, green
brand image and customer green … company that utilizing green marketing strategy but also …

… changing consumer behavior into consumer green behavior. … Attitude towards the environment
or environmental attitude is … their perceptions towards pro-environmental marketing into …

… novelty and relevance to the environment. During the last decade, a lot of … the green
consumer behaviour in more appropriate ways, studies related to green marketing and green …

… consumer social responsibility (CnSR) for marketing mix, its … an integrated green marketing
approach through an attitude … that reveal an increased interest in the green environment, this …

… -to-consumer setting, this research focusses on the impact of green marketing strategies on
the … buying behaviours (cf. Knight, Megicks, Agarwal, & Leenders, 2019). Most commonly, …

… green purchasing by using the signaling theory approach to … ] indicated that attitude
towards the environment refers to an … impacting customer attitude towards the green products. …

… the green marketing strategies of hotels influence customers’ … cognition theory on customer
consumption behavior to establish a … of environment protection (green marketing orientation, …

… factors affecting consumer behavior toward greening production and … environmental marketing
strategy, marketing mix, and … environmentally safe and friendly is called green marketing”. …

… as a multidimensional phenomenon in green marketing domain (Anderson & Cunningham,
1972; … and expand the green marketing research with pro-environmental behavioral patterns …

… and building advertising strategies, but the focus on the environment is much … customers
are willing to change their buying habits. Consequently, green marketing is a marketing strategy …