The purpose of this research was to determine the influence of Quality Product, Brand Image, And Service Quality To Purchase Decision At Mayoutfit Fashion Store In Bekasi. The method used is comparative descriptive study. In the method of data collection using survey techniques, interviews and questionnaires. In the statistical analysis the authors using SPSS (Statistical Package For Social Sciences) version 21.0. The results of data processing performed using SPSS 21.0 for windows prgoram, then obtained with a coefficient of r= 0,716 determinant of 51, 2% and the balance of 48, 8%, for the value of the regression obtained 𝑌̂= 2,822+ 0,278 𝑋1+ 0,411 𝑋2+ 0,362 𝑋3 and obtained F count>