… cross-sectional data structure to test the framework. Second, … Active engagement of virtual
communities in sports events is … role of etail quality, E-satisfaction and e-trust in online loyalty …

… To test the intended research model, this study involved international team fans. Specifically,
… Investigating the effect of brand identity and character on brand loyalty of football team fans. …

… outcomes deriving from event participation, apart from the analysis of event loyalty and word-…
Finally, we also test whether destination beliefs and tourist push motivation positively affect …

… at the sport event, and the impact of cognitive engagement on … The study tests the impact of
four dimensions of experience (… sport event can also be explained by the distinct character of …

… Cup or the Olympic Games, mass sport participation has been seen as an … However, the
present study tested how the mediation … NP3 A feeling of satisfaction as a loyal participant of the …

… sport event experience – in the sense of engagement and co-… environment interacts with
team loyalty and influences desire … The four realms have not been tested in a sport event context …

… in sport) and off-field performance (eg engagement with fans, … recognizable personalities
outside of the sports environment. … and public personalities is vital for the development of a …

… (and participant sport events) is distinct from most other service contexts in the level of direct
… empirically testing the moderating role of involvement in the relationship between consumer …

… , team loyalty, flow experiences, and self-congruity with event … of fandom, we test the intervening
and mediating role of online … elaborated how his participation at live events was linked to …

… trying to obtain evidence that the proposed relationships are significant and that we can
therefore predict the loyalty … future based on the consumers’ brand perception of sports services. …