Strategic sport sponsorship management–A scale development and validation

K Koronios, D Vrontis, A Thrassou - Journal of Business Research, 2021 - Elsevier
… Additionally, this examination tests a hypothetical framework, … more regularly than sponsors
of sports events that pass on a less … In this research, sport involvement is defined as a deep …

Event quality, perceived value, satisfaction and behavioural intentions in an event context

J Armbrecht - Scandinavian Journal of Hospitality and Tourism, 2021 - Taylor & Francis
… A second focus of this study was to test how consumer experiences affect perceived value, …
Event quality and loyalty among runners with different running involvement levels: The case …

An empirical exploration of sports sponsorship: Activation of experiential marketing, sponsorship satisfaction, brand equity, and purchase intention

CH Hsiao, KY Tang, YS Su - Frontiers in Psychology, 2021 - frontiersin.org
… assumed that satisfaction with sports events is largely affected … during the entire period of
participation in sports events. … can consider sporting events with years of sponsorship to test the …

Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling

W Chiengkul, P Mahasuweerachai… - … Journal of Event and …, 2023 - emerald.com
… Furthermore, SEM through Mplus version 7 software was used to test the theoretical model
… the activities, which in turn led to loyalty. Helping others can further promote consumers' …

Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games

J Zhang, KK Byon, K Xu, H Huang - International Journal of Sports …, 2020 - emerald.com
… residents, tourists, event organizers) engagement. The triple … sporting events can also occur
for major sporting events. Also… and after an event), we conducted an invariance test for both …

The moderating effect of involvement in the relationship between customer behavioral intentions and its antecedents

E Eskiler, R Altunışık - Sage Open, 2021 - journals.sagepub.com
… and loyalty on a model of loyalty in a low-cost sportsinvolvement were tested on the
model to compare the effect … of their level of involvement as sports-fitness consumers. The …

Visitors' place attachment and destination loyalty: Examining the roles of emotional solidarity and perceived safety

V Patwardhan, MA Ribeiro, V Payini… - Journal of travel …, 2020 - journals.sagepub.com
… to attend a festival, those involved in planning the event need to guarantee visitor safety. In
doing … Finally, we tested in an integrative model the moderated mediational influence of place …

Large-scale sport events and resident well-being: Examining PERMA and the Gold Coast 2018 Commonwealth Games

J Doyle, K Filo, A Thomson… - Journal of Sport …, 2021 - journals.humankinetics.com
… Within the current research, engagement is defined as … test our findings. Additionally, in this
research, we collected data from individuals with different types of involvement with the event

Local residents' support for sport tourism development: The moderating effect of tourism dependency

MX Chang, YO Choong, LP Ng - Journal of Sport & Tourism, 2020 - Taylor & Francis
… dependency is used to test the moderating effect to residents’ support for sport tourism … to
international sporting events. The target sample of this study involved local Malaysian residents…

A gratification model of sport team mobile application usage

H Hwang, H Yang, AS Williams… - Sport Marketing …, 2020 - muse.jhu.edu
… and usage patterns involved with sport team mobile apps. The hypotheses were tested by a
… the paths from satisfaction and commitment to loyalty as well as the paths from virtual power …