… on impulse purchases in f-commerce. F-commerce impulse purchase has been used as the
dependent variable and f-commerce browsing and f-commerce usage intensity are used as …

… The trivial browsing of FB timeline or integrated features that primarily provide information
… intervention among the browsing, usage intensity and impulse purchase following the S–O–…

… browse a Facebook Store and consider buying products on … fictitious Facebook store on a
Facebook Page called Vanilla Shop, … Previous impulse buying studies also focused on impulse …

… of Facebook usage can be used to measure Facebook usage and … F-commerce browsing
was found to have no significant … Ecommerce browsing, urge to purchase, usage intensity, Big …

… Facebook commerce, or "f-commerce," is a … browse and usage intensity impact impulse
purchase behavior of consumer? A moderating role of gender in f-commerce impulse purchase. …

… /facebook) has a high impact on the consumer’s purchase … browsing behaviour significantly
impact the impulse buying … browsing intensity has positive impact on the impulse buying …

… though users encounter them concurrently and frequently while browsing. Hence, this study
… to influence the impulse buying behavior. Consumers’ impulse buying behavior on FB in the …

… In direct contrast to this reminder impulse purchase, the suggestive impulse purchase
occurs … ‘‘The effects of facebook browsing and usage intensity on impulse purchase in f-commerce,’…

… networking sites (SNS) like Facebook, Twitter, and Pinterest … consumers spend browsing to
increase their desire to purchase a … usage intensity contributes positively to impulse purchase …