… A full factorial design was used so that each participant … body of research has demonstrated
how food color can drive … we might expect a similar degree of change if the color of the coffee …

… , deformation, melting, irritating, smooth, and powdery) in chocolates with shapes similar
to those in this study (“rectangle” and “round” in their experiment). The hypothesis that shape …

… color can impact taste perceptions of wine; red food coloring added to white wine changes
flavor profile to be similar to red … Study 3 was a 2 × 3 mixed factorial design experiment that …

… This study found no … flavor but there is a small correlation between flavor expectation on
purchase intent. The results of this current study are partly in line with earlier scientific research …

… Finally, this research also used a qualitative method to … ) in a very similar study on the shape
and color of milk dessert … , thus keeping the full-factorial design and the expected time of …

… control) between-subjects factorial design was conducted … Findings of this study show a
significant effect of colour … drinking yogurt looks healthier than similar variants of drinking yogurt’ …

… interest in research on multisensory flavour perception in recent … and colour cues as being
in some sense of a similar type (ie, … and packaging colour), given that food colour is often seen …

… Therefore, the research objective of the present study was to … A Randomized Block Design
model with a factorial treatment … ] found similar results when studying the effect of plate color …

… Even though there is extensive research on the effect of food color on … In a similar vein, we
can see that people highly associate unhealthy … high) between-subjects factorial design. In this …

… A 2 × 3 mixed factorial ANOVA was used to investigate the relation between eating habits …
In contrast, no effects were found in a similar study on flavour ratings in four flavoured drinks (…