… To address this gap, we focus our analysis on how scarcity influences consumer
perceptions of different dimensions of value, and more specifically whether the source of …

… The event is characterised by a … perceived influence of scarcity on self and others into their
purchase behaviours, although debates exist regarding whether it is because of the perceived …

… and people who do not perceive resources to be scarce. Furthermore, lowering … not perceive
resources to be scarce, but might not impact people who perceive resources to be scarce …

… The brand has been marketing events such as giving a raffle for buying LES to consumers
… the perceived value of the consumer may vary depending on the type of scarcity message in …

… While panic buying is largely reasoned as a psychological reaction to an extreme event, it is
… directly influence one's perception of scarcity. Additionally, perceived scarcity can motivate …

… this is that scarcity can lead to enhanced value perceptions, in … the greater perceived value
that comes with scarcity appeals, … event of a scarcity appeal when they fail to acquire a scarce …

… Booking.com, and find that scarcity cues are used differently by hotel … perceptions of
scarcity. Specifically, we find support for two distinct effect paths, along which scarcity perceptions …

… Furthermore, there was an interaction effect between the two types of scarcity strategies on
perceived arousal. Finally, although personal impulsiveness positively affected a consumer’s …

… such as uncertainty, perceptions of severity, perceptions of scarcity, and anxiety affected the
… indicate that uncertainty, and perceptions of scarcity are positively associated with anxiety …

… Scarcity theory proposes that poverty itself induces a scarcity … Additionally, we evaluated the
overall status of scarcity theory… for the relationship between financial scarcity and economic …