Neuro-economics is an interdisciplinary field that merges principles from neuroscience,
economics, and psychology to explore the neural underpinnings of decision-making and …

Classical economics assumes human economic decision making is completely rational and
dominated by self-interest. Behavior economics emerged to account for the fact that human …

Over the past decade, there has been increasing evidence describing economic models of
decision making, the neural processes underlying behavior, the deep structure of human …

Traditionally, economists have not been interested in the neural underpinnings of human
behavior. According to the classical decision-making theory, a decision-maker is a perfectly …

How diverse regions of the brain are coordinated to produce objective-directed decision is
the essence of neuroeconomics. Indeed, the latter is a formal framework to describe the …

Understanding the human mind is an issue still characterized by great complexity, despite
the fact that over the years the field of neurosciences has made great advances and …

There are revealed situations in economics where the key axioms of mainstream theory are
violated. Bandwagon, snob and Veblen effects are the examples from the demand theory …

Neuroeconomics is an emergent multidisciplinary field that strives to understand how and
why humans make decisions. The field brings together behavioral methods and …

This paper introduces an emerging interdisciplinary research field, namely neuroeconomics,
which uses the neuroscientific methods to investigate the neural systems supporting …

BEHAVIORAL NEUROSCIENCE mechanisms underlying social decision making. Finally,
Kato et al.(2009) investigated the neural mechanisms mediating the effects of positive and …