Book synopsis: We constantly hear about'the consumer'. The'consumer'has become a
ubiquitous person in public discourse and academic research, but who is this person? The …

Doing Anthropology in Consumer Research is the essential guide to the theory and practice
of conducting ethnographic research in consumer environments. Patricia Sunderland and …

The third biennial Transformative Consumer Research Conference at Baylor University in
June 2011 encouraged consumer researchers from around the world to address some of the …

This article explores the role of (dis) empowerment as a central phenomenon of social class.
Experience of power is found to shape self-concept, which affects everyday consumption …

This paper provides an overview of the development and application of focus groups. It
rethinks the conventional history associated with this approach in at least four ways. We …

It is both a stimulating and a challenging time to be engaged in what might be called
'diversity studies'. It is stimulating because there is currently an outpouring of academic work …

Stigmas, or discredited personal attributes, emanate from social perceptions of physical
characteristics, aspects of character, and “tribal” associations (eg, race;). Extant research …

When confronted with racial stigma, how do people manage it? What specific arrangements
of objects and tactics do they mobilize to make everyday life more tolerable (if not more …

Diversity initiatives are designed to help workers from disadvantaged backgrounds achieve
equitable opportunities and outcomes in organizations. However, these programs are often …

Differential treatment in the marketplace based on group membership rather than individual
differences, which we refer to as marketplace discrimination, has been noted to occur across …