From silos to synergies: A systematic review of luxury in marketing research

A Sharma, M Soni, SB Borah, T Haque - Journal of Business Research, 2022 - Elsevier
The significant growth of luxury products and services and their marketing in the last three
decades has fueled substantial research interest among scholars and practitioners …

From silos to synergies: A systematic review of luxury in marketing research

A Sharma, M Soni, SB Borah… - Journal of Business …, 2022 - econpapers.repec.org
The significant growth of luxury products and services and their marketing in the last three
decades has fueled substantial research interest among scholars and practitioners …

From silos to synergies: A systematic review of luxury in marketing research

A Sharma, M Soni, SB Borah… - Journal of Business …, 2022 - ideas.repec.org
The significant growth of luxury products and services and their marketing in the last three
decades has fueled substantial research interest among scholars and practitioners …