Firm-level perspectives on social media engagement: an exploratory study

W Hallock, AL Roggeveen, V Crittenden - … Market Research: An …, 2019 - emerald.com
Purpose This paper aims to develop a richer, more complete understanding of how firms
define and consider customer engagement on social networks. The research builds from the …
被引用次数：65 相关文章

[引用][C] Firm-level perspectives on social media engagement: an exploratory study

W Hallock, AL Roggeveen… - … Market Research: An …, 2019 - ingentaconnect.com
Purpose This paper aims to develop a richer, more complete understanding of how firms
define and consider customer engagement on social networks. The research builds from the …

Firm-level perspectives on social media engagement: an exploratory study

W Hallock, AL Roggeveen, V Crittenden - … Market Research: An …, 2019 - emerald.com
Purpose This paper aims to develop a richer, more complete understanding of how firms
define and consider customer engagement on social networks. The research builds from the …