A call for a wider range of service research
R Rust - Journal of Service Research, 2004 - journals.sagepub.com
During the past 5 years, there have been more articles in JSR on service marketing than on
any other area of service research. It is undeniable that the service marketing area has been …
any other area of service research. It is undeniable that the service marketing area has been …
A Call for a Wider Range of Service Research
R Rust - Journal of Service Research: JSR, 2004 - search.proquest.com
During the past 5 years, there have been more articles in JSR on service marketing than on
any other area of service research. It is undeniable that the service marketing area has been …
any other area of service research. It is undeniable that the service marketing area has been …
[PDF][PDF] A Call for a Wider Range of Service Research
R Rust - academia.edu
During the past 5 years, there have been more articles in JSR on service marketing than on
any other area of service research. It is undeniable that the service marketing area has been …
any other area of service research. It is undeniable that the service marketing area has been …