Does marketing research suffer from methods myopia?

DF Davis, SL Golicic, CN Boerstler, S Choi… - Journal of Business …, 2013 - Elsevier
The marketing discipline is repeatedly criticized for overreliance on a small set of
quantitative methods which has the potential to delimit the scope of inquiries and introduce …
被引用次数：107 相关文章
[PDF] academia.edu

[PDF][PDF] Does marketing research suffer from methods myopia?

DF Davis, SL Golicic, CN Boerstler, S Choi, H Oh - 2012 - academia.edu
Donna F. Davis a,⁎, Susan L. Golicic b, Courtney N. Boerstler c, Sunny Choi a, Hanmo Oh
aa Marketing Area MS2101, Rawls College of Business, Texas Tech University, Lubbock …

Does marketing research suffer from methods myopia?

DF Davis, SL Golicic, CN Boerstler… - Journal of Business …, 2013 - ideas.repec.org
The marketing discipline is repeatedly criticized for overreliance on a small set of
quantitative methods which has the potential to delimit the scope of inquiries and introduce …
[PDF] psu.edu

[PDF][PDF] Does marketing research suffer from methods myopia?

DF Davis, SL Golicic, CN Boerstler, S Choi, H Oh - 2012 - Citeseer
Donna F. Davis a,⁎, Susan L. Golicic b, Courtney N. Boerstler c, Sunny Choi a, Hanmo Oh
aa Marketing Area MS2101, Rawls College of Business, Texas Tech University, Lubbock …

Does marketing research suffer from methods myopia?

DF Davis, SL Golicic, CN Boerstler, S Choi… - Journal of Business …, 2013 - infona.pl
The marketing discipline is repeatedly criticized for overreliance on a small set of
quantitative methods which has the potential to delimit the scope of inquiries and introduce …

Does marketing research suffer from methods myopia?

DF Davis, SL Golicic, CN Boerstler… - Journal of Business …, 2013 - econpapers.repec.org
The marketing discipline is repeatedly criticized for overreliance on a small set of
quantitative methods which has the potential to delimit the scope of inquiries and introduce …