Blockchain as a resource for building trust in pre-owned goods' marketing: a case of automobile industry in an emerging economy

A Nigam, S Sangal, A Behl… - Journal of Strategic …, 2022 - Taylor & Francis
Blockchain technology (BCT) has caught tremendous attention from businesses. In the
present study, the authors propose that if BCT is used to track a product's life cycle, that is …

Blockchain as a resource for building trust in pre-owned goods' marketing: a case of automobile industry in an emerging economy

A Nigam, S Sangal, A Behl… - Journal of …, 2022 - khalifauniversity.elsevierpure.com
Blockchain technology (BCT) has caught tremendous attention from businesses. In the
present study, the authors propose that if BCT is used to track a product's life cycle, that is …

Blockchain as a resource for building trust in pre-owned goods' marketing: a case of automobile industry in an emerging economy

A Nigam - 2022 - dspace.bits-pilani.ac.in
Blockchain technology (BCT) has caught tremendous attention from businesses. In the
present study, the authors propose that if BCT is used to track a product's life cycle, that is …

Blockchain as a resource for building trust in pre-owned goods' marketing: a case of automobile industry in an emerging economy

A Nigam, S Sangal, A Behl… - Journal of Strategic …, 2022 - nchr.elsevierpure.com
Blockchain technology (BCT) has caught tremendous attention from businesses. In the
present study, the authors propose that if BCT is used to track a product's life cycle, that is …