" For the Rest of Us": A Reader-Oriented Interpretation of Apple's" 1984" Commercial

LM Scott - Advertising & Society Review, 2012 - muse.jhu.edu
It was a bright cold day in January, and the clocks were showing third quarter. Fifty million
Americans nuzzled in the breasts of their telescreens, staring down into the Super Bowl …
被引用次数：40 相关文章

" For the Rest of Us": A Reader-Oriented Interpretation of Apple's" 1984" Commercial.

LM Scott - Journal of Popular Culture, 1991 - search.ebscohost.com
The purpose of this article is to explain the persuasive power of Apple Computer's 1984
advertisement, using a reader-oriented, rhetorical approach adapted from literary criticism …

[引用][C] “For the Rest of Us”: A Reader‐Oriented Interpretation of Apple's “1984” Commercial

LM Scott - The Journal of Popular Culture, 1991 - Wiley Online Library
It was a bright cold day in January, and the clocks were showing third quarter. Fifty million
Americans nuzzled in the breasts of their telescreens, staring down into the Super Bowl …

" For the Rest of Us": A Reader-Oriented Interpretation of Apple's" 1984" Commercial

LM Scott - Journal of Popular Culture, 1991 - search.proquest.com
Abstract Apple Computer's controversial Macintosh" 1984" commercial that was aired only
once--during the Super Bowl--is examined. Three days after the commercial was aired …

[引用][C] " For the Rest of Us": A Reader-Oriented Interpretation of Apple's" 1984" Commercial

LM Scott - Journal of Popular Culture, 1991 - search.proquest.com
It was a bright cold day in January, and the clocks were showing third quarter. Fifty million
Americans nuzzled in the breasts of their telescreens, staring down into the Super Bowl …