Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

KY Koay, CW Teoh, PCH Soh - First Monday, 2021 - firstmonday.org
The main objective of this research is to investigate the impact of social media marketing
activities—restricted only to Instagram influencers—on online impulse buying through the …
被引用次数：70 相关文章

[引用][C] Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

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