To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
D Herzallah, F Munoz Leiva… - Journal of Research in …, 2022 - emerald.com
Purpose Throughout 2020, especially under the lockdown measures, there was a significant
surge in e-commerce and social commerce (s-commerce), with numerous people all over …
surge in e-commerce and social commerce (s-commerce), with numerous people all over …
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
D Herzallah, F Muñoz Leiva… - Journal of Research …, 2021 - ingentaconnect.com
PurposeThroughout 2020, especially under the lockdown measures, there was a significant
surge in e-commerce and social commerce (s-commerce), with numerous people all over …
surge in e-commerce and social commerce (s-commerce), with numerous people all over …