Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

G McLean, A Wilson - Computers in human behavior, 2019 - Elsevier
This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …
被引用次数：522 相关文章

Shopping in the digital world: examining customer engagement through augmented reality mobile applications

G McLean, A Wilson - Computers in Human Behavior, 2019 - pureportal.strath.ac.uk
This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …

Shopping in the digital world: Examining customer engagement through augmented reality mobile applications.

G McLean, A Wilson - Computers in Human Behavior, 2019 - psycnet.apa.org
This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …

Shopping in the digital world: examining customer engagement through augmented reality mobile applications

G McLean, A Wilson - Computers in Human Behavior, 2019 - strathprints.strath.ac.uk
This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …

[引用][C] Shopping in the digital world: examining customer engagement through augmented reality mobile applications

A Wilson - pureportal.strath.ac.uk
Shopping in the digital world: examining customer engagement through augmented reality
mobile applications – Profiles — University of Strathclyde Skip to main navigation Skip to …