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A Precision Marketing Strategy of e‐Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data

D Zhang, M Huang - Mathematical Problems in Engineering, 2022 - Wiley Online Library
In order to develop a more efficient and accurate marketing strategy for consumers'
purchase behavior, this paper establishes a user value model by modeling and learning the …
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A Precision Marketing Strategy of e-Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data

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[引用][C] A Precision Marketing Strategy of e-Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data

D Zhang, M Huang - Mathematical Problems in Engineering - Hindawi