EXCHANGE has been proposed by a number of marketing scholars as a fundamental
framework for viewing marketing. Yet little has been proposed in the way of theory-and even …

Marketing Noble andMarketing as an OrganizedBehavioral System of ExchangeA and
ana/for" In. EXCHANGE been proposed by a numberof marketing as a …

This article analyzes the exchange model and modifies and extends it to include a
theoretical scheme for interpreting marketing behavior. For analysis, an exchange system is …

This article analyzes the exchange model and modifies and extends it to include a
theoretical scheme for interpreting marketing behavior. For analysis, an exchange system is …

Marketing as an Organized Behavioral System of Exchange | CiNii Research CiNii 国立情報学
研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 論文・データをさがす 大学 …

Defines core concepts in the paradigm of marketing as an exchange and introduces the
exchange system as a conceptual framework for generating marketing theory. Marketing is …

E% has been proposed by a number of marketing scholars as a fundamental framework for
viewing marketing. Yet little has been proposed in the way of theory—and even less has …