[HTML][HTML] A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
Z Shen - Journal of Research in Interactive Marketing, 2021 - emerald.com
Purpose This study aims to find how can fashion micro-influencers and their electronic word-
of-mouth (eWOM) messages increase consumer engagement on social media, focusing on …
of-mouth (eWOM) messages increase consumer engagement on social media, focusing on …
[PDF][PDF] A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
Z Shen - 2021 - pdfs.semanticscholar.org
Purpose–This study aims to find how can fashion micro-influencers and their electronic word-
of-mouth (eWOM) messages increase consumer engagement on social media, focusing on …
of-mouth (eWOM) messages increase consumer engagement on social media, focusing on …
[PDF][PDF] A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
Z Shen - 2021 - scholar.archive.org
Purpose–This study aims to find how can fashion micro-influencers and their electronic word-
of-mouth (eWOM) messages increase consumer engagement on social media, focusing on …
of-mouth (eWOM) messages increase consumer engagement on social media, focusing on …
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
Z Shen - Journal of Research in Interactive Marketing, 2021 - ingentaconnect.com
Purpose This study aims to find how can fashion micro-influencers and their electronic word-
of-mouth (eWOM) messages increase consumer engagement on social media, focusing on …
of-mouth (eWOM) messages increase consumer engagement on social media, focusing on …