[PDF][PDF] The impact of augmented reality applications on consumer search and evaluation behavior

F Cehovin, B Ruban - research-api.cbs.dk
A rising number of marketers are considering using augmented reality for marketing
purposes. Past research has indicated that mobile augmented reality does influence …

[PDF][PDF] The Impact of Augmented Reality Applications on Consumer Search and Evaluation Behavior

F Cehovin, B Ruban - research.cbs.dk
A rising number of marketers are considering using augmented reality for marketing
purposes. Past research has indicated that mobile augmented reality does influence …

[PDF][PDF] The Impact of Augmented Reality Applications on Consumer Search and Evaluation Behavior

F Cehovin, B Ruban - research.cbs.dk
A rising number of marketers are considering using augmented reality for marketing
purposes. Past research has indicated that mobile augmented reality does influence …