'Category of One'Branding: A Clear Competitive Advantage?
P Mihailovich, C Taylor - IUP Journal of Brand Management, 2022 - search.ebscohost.com
The paper aims at understanding to what extent consultant Brad VanAuken's claim that
“Category of One” is a unique brand category could be true. Examples he offers, such as …
“Category of One” is a unique brand category could be true. Examples he offers, such as …
'Category of One'Branding: A Clear Competitive Advantage?
P Mihailovich, C Taylor - IUP Journal of Brand Management, 2022 - search.proquest.com
The paper aims at understanding to what extent consultant Brad VanAuken's claim that"
Category of One" is a unique brand category could be true. Examples he offers, such as …
Category of One" is a unique brand category could be true. Examples he offers, such as …