Bridging the gap between consumer preferences and the development of fragrant rice varieties in Malaysia

H Rahim, EEE Ariff, H Hosni - Agricultural Research, 2023 - Springer
Over the years there was a shift in consumer preferences toward specialty rice due to health
consciousness and lifestyle. Took initiatives, four types of fragrant rice known as MRQ 50 …
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Bridging the gap between consumer preferences and the development of fragrant rice varieties in Malaysia.

H Rahim, EEE Ariff, H Hosni - 2023 - cabidigitallibrary.org
Over the years there was a shift in consumer preferences toward specialty rice due to health
consciousness and lifestyle. Took initiatives, four types of fragrant rice known as MRQ 50 …