Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging-Purchase intention relation

M Song, S Choi, J Moon - Journal of Hospitality and Tourism Management, 2021 - Elsevier
Promotional messages, including scarcity messages and other consumer existence
messages, are frequently employed by online travel marketers to drive consumer purchase …
被引用次数：40 相关文章

Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging-purchase intention relation.

M Song, S Choi, J Moon - 2021 - cabidigitallibrary.org
Promotional messages, including scarcity messages and other consumer existence
messages, are frequently employed by online travel marketers to drive consumer purchase …